Filipino Chef Nouel Catis Reflects on His Role in the Success Story of Dubai’s Viral Chocolate and Warns Culinary Entrepreneurs About Legal Oversights In October 2024, Dubai’s pistachio kunafa chocolate, a fusion of the city’s iconic desserts, achieved viral success after chef Nouel Catis and his team launched the product. Catis’s new venture, Snaap DXB, saw overwhelming demand, with its initial batch of 3,000 bars selling out in just two days. Yet, despite his critical role in creating the now-global phenomenon, Catis finds himself sidelined as the product gains global recognition—an experience he is now urging fellow culinary entrepreneurs to … Continue reading Chef Behind Dubai’s Viral Pistachio Kunafa Chocolate Speaks Out: “Do the Legality from the Start”