A CEO with a Global Mission Eunhye Lee, founder and CEO of SPL INC., has built her career on a strong foundation in the cosmetic, supplements, and product development industry across Japan and the global market. From concept creation to packaging design, logo development, and ingredient formulation, Eunhye has been hands-on in every detail of bringing innovative beauty products to life.
Growing up with a love for art and an international upbringing, Eunhye combined creativity with expertise to develop products that are both functional and beautiful. As someone with sensitive skin prone to redness, she became deeply committed to creating gentle, non-irritating solutions for all skin types.
The Launch of PRECIME After years of preparation, Eunhye launched PRECIME on September 3, 2021 — a brand whose name blends Preciousand Me, symbolizing self-love and respect. Even before its release, PRECIME attracted a loyal following and quickly expanded into the United States, South America, and Southeast Asia.
PRECIME’s mission is clear: to remain responsive to global changes while developing products that meet the needs of sensitive skin without compromising on luxury, innovation, or design.
Global Recognition Among PRECIME’s celebrated releases is the Exosome Mineral UV Protective Cream SPF 34 PA+++ — a triple award-winning product recognized for its advanced formulation, lightweight texture, and clean beauty credentials. It has been featured in leading beauty media worldwide and embraced by a growing international customer base.
Looking Ahead With plans for future expansion, including a subsidiary in California, Los Angeles, PRECIME is set to continue its growth as a global beauty leader. Under Eunhye’s leadership, the brand will remain focused on innovation, high-quality design, and skin-friendly solutions that resonate with beauty lovers everywhere.
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