A Global Beauty Movement with Deep Personal Roots From the vibrant streets of Seoul to the forward-thinking heart of Tokyo, Eunhye Lee is the entrepreneur redefining skincare for the modern world. Now, her brand PRECIME is entering the luxury beauty radar of Dubai, a city known for setting global standards in elegance and innovation.
As the CEO of SPL INC., Eunhye brings together her multicultural upbringing, love for art, and personal health values into one mission: to inspire people to treat themselves as precious. The name PRECIME, a blend of Precious and Me, reflects exactly that.
The Hero Product Dubai Can’t Ignore At the center of PRECIME’s rise is its signature product: Exosome Mineral UV Protective Cream SPF 34 PA+++
This isn’t just another sunscreen. It’s a scientific and sensorial revolution — merging clean beauty with exosome technology, a cutting-edge bio-science that supports skin regeneration and healing at the cellular level.
What Makes It Stand Out?
Triple Beauty Award Winner (2024)
Clean, mineral-based UV protection
Infused with exosomes for visible skin renewal
Gentle for sensitive skin, powerful for results
Elegant, lightweight texture that suits the Dubai climate
“In a world of overcomplicated beauty, PRECIME is elegant, effective, and deeply personal,” says one editor at The LA Fashion.
Why It Resonates with Dubai’s Luxury Aesthetic Dubai isn’t just a market — it’s a statement. The city demands products that combine luxury, performance, and purpose. PRECIME delivers all three. With its refined branding, minimalist packaging, and award-winning formula, this cream speaks directly to the modern Arab woman who values both innovation and identity.
The “Mono” product image — a sleek, monochrome visual of the UV cream — has become symbolic of the brand’s understated elegance, now trending across international editorials.
Dubai’s Next Must-Have Whether you’re prepping for desert sun or evening glamour, this SPF cream is set to become a staple in every luxury skincare routine across the UAE. With growing global acclaim and a purpose-driven mission, PRECIME is more than skincare — it’s a reminder that beauty starts with how we value ourselves.
Editor-in-Chief of Dubai Magazine, and a columnist for Entrepreneur, Middle East Magazine, CEO Magazine, and The Hollywood Magazine. Known for building one of the fastest-growing media networks spotlighting influential voices across business, fashion, and culture. Passionate about telling stories that matter and creating platforms that elevate global talent.
