‘Unlock Luxury Rewards’ offers shoppers 15% back across 80 premium boutiques as Abu Dhabi amplifies its position as a global luxury retail destination.
A New Era of Luxury Shopping Arrives at The Galleria
Aldar’s Darna Rewards, in partnership with the Abu Dhabi Investment Office (ADIO) and The Galleria Al Maryah Island, has unveiled Unlock Luxury Rewards — a two-week premium shopping initiative designed to elevate the luxury retail experience in the UAE capital. Running from December 1 to 14, the limited-time programme invites shoppers to enjoy 15% back on purchases across more than 80 luxury boutiques.
The Galleria Al Maryah Island, one of Abu Dhabi’s most prestigious lifestyle destinations, features over 400 stores and 70 restaurants, with flagship maisons such as Chanel, Dior, Hermès, Cartier, Louis Vuitton and more. The new rewards initiative strategically builds on the mall’s reputation as a premier luxury hub, offering both residents and international visitors a compelling reason to indulge in holiday-season shopping.
A Strategic Collaboration to Boost Luxury Retail
The collaboration between ADIO, Aldar’s Darna Rewards, and The Galleria reflects Abu Dhabi’s broader economic strategy to strengthen high-value sectors, enhance consumer engagement, and attract global brands. The programme not only incentivises spending but also reinforces the Emirate’s position as a world-class luxury retail and tourism destination.
Shoppers who participate in the initiative can accumulate rewards through the Darna app, creating lasting value beyond the two-week event and supporting Aldar’s vision of a more connected, rewarding customer experience across its portfolio.
Enhancing Abu Dhabi’s Global Retail Footprint
With a curated mix of luxury fashion, fine dining, entertainment and waterfront experiences, The Galleria continues to be a cornerstone of Abu Dhabi’s lifestyle appeal. The introduction of Unlock Luxury Rewards further solidifies its status as the go-to destination for discerning shoppers seeking sophistication, exclusivity and premium hospitality.
As holiday festivities unfold across the capital, this ambitious rewards programme blends luxury with loyalty, marking another significant step in Abu Dhabi’s rise as a global leader in high-end retail and consumer experiences.
