Abu Dhabi, UAE: OMODA & JAECOO UAE marked a major milestone in its regional journey by bringing together more than 350 automotive enthusiasts for its first large-scale Abu Dhabi Community Event at the iconic Yas Marina Circuit. Held under the theme “One Community. One Passion. One Drive,” the event reflected the brand’s rapidly expanding presence in the UAE and its growing commitment to building a lifestyle-driven mobility community.
The gathering welcomed more than 150 OMODA and JAECOO vehicle owners, along with families, brand representatives, and automotive enthusiasts, creating an atmosphere that went far beyond a traditional customer event. It was a celebration of ownership, shared passion, innovation, and the strong emotional bond developing around the OMODA & JAECOO brand across the country.
At the heart of the evening was an exclusive community drive around Yas Marina Circuit, one of the Middle East’s most prestigious motorsport venues. For many owners, the experience offered a rare opportunity to drive their vehicles on a circuit known globally for speed, precision, and performance. As the convoy moved across the track, it created a striking visual statement of the brand’s growing visibility on UAE roads.
The event also featured a signature UAE formation aerial photograph, with dozens of vehicles positioned carefully to create a powerful tribute to the OMODA & JAECOO community. The formation symbolised unity, pride, and the shared journey of customers who have become part of the brand’s expanding story in the region.
Following the drive, guests gathered at the Sunset Lounge, where the celebration continued in a relaxed setting overlooking the circuit. Attendees enjoyed refreshments, networking moments, interactive activities, and direct engagement with representatives from OMODA & JAECOO UAE. The atmosphere allowed owners to connect with one another, exchange experiences, and strengthen the sense of belonging that the brand is working to cultivate.
The evening also brought a vibrant sporting energy through a live watch party for the Saudi Arabia vs Spain football match. Guests watched the game together while taking part in themed activities, surprise competitions, exclusive giveaways, and jersey presentations. The combination of cars, community, football, and entertainment transformed the event into a lifestyle celebration rather than a conventional automotive gathering.
Commenting on the occasion, Shawn Xu, CEO of OMODA & JAECOO Automobile International, said: “OMODA & JAECOO is much more than an automotive brand. We are building a global community united by innovation, intelligent mobility, and shared experiences. Events like our Abu Dhabi Community Drive demonstrate how our customers have become an integral part of our journey, and we are delighted to see such enthusiasm from our growing family across the UAE.”
Since entering the UAE market, OMODA & JAECOO has continued to build strong momentum. The brand has expanded its showroom network across the country, surpassed 5,000 vehicle sales in a relatively short period, and recently exceeded one million cumulative global vehicle sales within just three years. This rapid growth highlights the brand’s ability to connect with a new generation of drivers who value technology, design, individuality, and intelligent mobility.
The UAE portfolio currently includes the OMODA C5, OMODA C7, JAECOO J5, JAECOO J7 SHS, and JAECOO J8 SHS. Each model reflects the brand’s focus on advanced design, smart driving experiences, and a lifestyle-oriented approach to modern mobility. OMODA continues to appeal to urban drivers seeking futuristic, tech-forward vehicles, while JAECOO focuses on premium SUVs inspired by off-road capability, refined aesthetics, and everyday versatility.
Innovation remains central to the brand’s global strategy. OMODA & JAECOO is continuing to introduce advanced intelligent mobility technologies, including its award-winning Super Hybrid System, known as SHS. The brand is also preparing for future innovations such as Valet Parking Driver, also referred to as Super Intelligent Parking, which is expected to arrive in the UAE soon.
The Abu Dhabi Community Event forms part of OMODA & JAECOO’s broader customer engagement strategy in the UAE. By creating memorable experiences around ownership, the brand is positioning itself not only as a vehicle manufacturer, but as a community builder. Its approach blends automotive performance with lifestyle, technology, and meaningful customer interaction.
As the UAE continues to emerge as a global hub for mobility innovation, premium automotive experiences, and connected lifestyles, OMODA & JAECOO’s community-driven strategy reflects a clear understanding of the market. Today’s customers are not only looking for vehicles. They are looking for identity, connection, technology, and experiences that align with the way they live.
With its first major Abu Dhabi Community Drive, OMODA & JAECOO has delivered a strong statement: its journey in the UAE is not only about sales growth, product launches, or showroom expansion. It is about building a loyal community united by passion, innovation, and the freedom of the road.
About OMODA & JAECOO
OMODA & JAECOO is a next-generation automotive brand under Chery International, committed to reshaping the future of intelligent and sustainable mobility. With a design philosophy rooted in innovation, personalization, and co-creation, the brand serves global consumers who seek individuality, connectivity, and freedom.
OMODA focuses on futuristic, technology-driven urban vehicles, while JAECOO specializes in premium, off-road-inspired SUVs that combine rugged performance with refined design. Together, OMODA & JAECOO is building a new global ecosystem of lifestyle mobility, offering smart, safe, and stylish solutions for modern explorers.
