Dubai, UAE: More customers in the UAE now ask ChatGPT, Gemini, or Copilot which clinic, contractor, or law firm to call, and many read Google’s AI Overview before they click a single result. For Sachin Gupta, Director of Dubai-based SEO Tech Experts LLC, that change is why the agency has rebuilt its search work around Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO), after more than 17 years of delivering SEO.
From SEO in 2009 to AI Search in 2026
Sachin Gupta founded SEO Tech Experts in 2009. Sachin Gupta leads the agency’s SEO consulting, and he runs the business alongside fellow director Shilpi Gupta, who heads its PPC work. The company operates from 106 Bay Square, Business Bay, with more than 45 SEO professionals and over 70 dedicated resources, and it reports more than 1,200 clients worldwide.
Its work covers healthcare, real estate, e-commerce, logistics, hospitality, legal services, interior design, and more. Within the UAE, the agency serves businesses in Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, Fujairah, and Umm Al Quwain, and it also runs a dedicated service offering for Saudi Arabia.
Why GEO and AEO Matter Now
Traditional SEO was built for a results page of ten links. AI assistants work differently. They read across many sources, decide which businesses they trust, and give the user one summarized answer that often names only a handful of brands.
“For years, the goal was a first-page ranking. Now a customer asks an AI assistant a question and gets one answer,” said Sachin Gupta. “Seventeen years of SEO taught us how search engines judge content and trust. GEO and AEO apply that same discipline to the way AI models read, verify, and recommend businesses.”
The agency offers three connected services alongside its core SEO:
Generative Engine Optimization (GEO): optimizing content so a brand appears in AI-generated answers and in the AI Overview on Google’s results page.
Answer Engine Optimization (AEO): structuring content to answer customer questions directly so it can be picked up for featured snippets and AI responses.
Voice Search Optimization (VSO): preparing content for spoken, conversational queries.
How SEO Tech Experts Approach AI Visibility
According to the agency, AI platforms such as ChatGPT look at signals including independent reputation, reviews, case studies, topical authority, third-party mentions, entity consistency, website quality, and local presence when deciding which businesses to recommend. Its GEO and AEO work strengthens those signals through:
Technical SEO and schema markup, so search engines and AI models read a site’s services, locations, reviews, and FAQs correctly
Question-led content written for featured snippets, voice search, and AI overviews
Digital PR and third-party coverage that gives AI models independent sources to cite
Local SEO and Google Business Profile optimization, with Arabic SEO for bilingual UAE audiences
Consistent brand and entity information across the web
Human editorial review: AI tools help gather and analyze data, but every piece of content is reviewed and optimized by the agency’s specialists
“Clients ask us whether SEO still matters now that people use AI,” Gupta said. “It matters more. AI tools pull from websites that are well structured, well reviewed, and mentioned by credible sources. That is the work we have been doing since 2009.”
Results and Recognition
On its website, SEO Tech Experts reports more than $296,000 in increased organic revenue for clients and a 97% client retention rate. Its published ranking reports show UAE clients in first position for searches such as “TECAR Therapy Dubai” for AOS Health Centre, “Boltless Shelving in Dubai” for FCSI, and “Office Fitout in Dubai” for Fajr Interiors.
In 2025, the Impact Leadership Global Awards named SEO Tech Experts as Dubai’s top SEO and digital marketing agency, one of 21 awards the agency has received. It is a Google Partner, holds 5.0 ratings across 171 Google reviews and 64 DesignRush reviews, and has been covered by Khaleej Times, Gulf News, Gulf Today, and UAE Stories. In 2026, CEO Weekly featured Gupta’s plan to shape SEO Tech Experts into a more AI-driven SEO agency in the UAE.
What Comes Next
Gupta expects AI search to play a much larger part in how UAE customers choose businesses over the next few years.
“The UAE adopts new technology faster than most markets, and search is no exception,” he said. “Our aim is straightforward. When a customer asks an AI tool who to trust, we want our clients to be the answer.”
About SEO Tech Experts LLC
SEO Tech Experts LLC is a Dubai-based SEO, AEO, and GEO agency established in 2009. It offers SEO, GEO, AEO, voice search optimization, Arabic SEO, local SEO, PPC, social media advertising, content marketing, web design and development, and online reputation management for businesses across the UAE and international markets.
Address: 106 Bay Square 11, Business Bay, Dubai, UAE
Phone: +971 52 828 6005
Email: hello@seotechexperts.ae
Website: www.seotechexperts.ae
