The landmark acquisition promises to preserve Versace’s iconic identity while unlocking global growth under Prada’s powerhouse platform.
In a move set to reshape the landscape of luxury fashion, Prada Group has announced its acquisition of Italian fashion house Versace for $1.375 billion in cash. The deal, confirmed through a definitive agreement with Capri Holdings, marks one of the most high-profile transactions in the industry this year.
According to Prada, the acquisition will allow Versace to retain its creative DNA and cultural authenticity, a key concern for loyal fans of the bold, glamorous brand founded by Gianni Versace in 1978. Meanwhile, Versace will now benefit from the operational scale, strategic infrastructure, and global reach of the Prada Group — a platform known for balancing innovation with the preservation of fashion heritage.
The market responded positively to the news, signaling investor confidence in the strategic synergy between the two brands. Both Capri Holdings and Prada Group saw a rise in their respective stock prices following the announcement, underscoring market enthusiasm for the deal’s long-term potential.
Versace’s continued prominence in global fashion — driven in recent years by high-profile runway shows, celebrity endorsements, and strong sales across apparel and accessories — aligns seamlessly with Prada’s vision to cultivate a portfolio of iconic yet distinctly individual luxury labels.
Though Versace will now operate under the Prada umbrella, sources close to the deal suggest that the label’s design direction and leadership structure will remain intact, preserving the distinct voice and style that has made it a symbol of opulent Italian fashion.
This acquisition is seen as part of Prada’s broader strategy to strengthen its global luxury portfolio and expand its dominance in key international markets, particularly in North America and Asia. Analysts say the move positions Prada Group to compete even more fiercely with conglomerates like LVMH and Kering, as consolidation continues to reshape the fashion world.
As the two luxury powerhouses join forces, fashion insiders and consumers alike will be watching closely to see how this bold acquisition influences both brands — and the industry as a whole — in the years to come.
