Ali Ozbay, Regional Director of Marketing & Communications at Rixos Hotels Gulf & ALL Inclusive Collection, shares the intricate process of ensuring luxury, privacy, and unforgettable experiences for celebrities in the heart of Dubai.
In the dazzling city of Dubai, where luxury meets adventure, high-profile guests frequently grace the streets. From award-winning actors to global music icons, celebrities are drawn to this vibrant destination, often seeking the perfect sanctuary to unwind. But have you ever wondered what goes into creating an unforgettable stay for these stars? To uncover the secrets, we turned to Ali Ozbay, the Regional Director of Marketing & Communications at Rixos Hotels Gulf & ALL Inclusive Collection, who offers an exclusive glimpse into the meticulous planning and personalized service that transform a hotel stay into a star-studded experience.
The Art of Personalization
Ali Ozbay describes the preparation for a celebrity’s stay as akin to a backstage crew preparing for a spectacular performance. “We gather all the intel—favorite foods, ideal room temperatures, even the perfect pillow firmness,” he explains. Each detail is carefully choreographed to ensure a seamless experience that feels effortless. “Want a room filled with rare orchids? Done. A particular brand of sparkling water chilled to exactly 4 degrees? You bet.” This dedication to detail creates a ‘wow’ factor that leaves guests captivated and eager to share their experience on social media.
Balancing Privacy with Experience
With fame comes a unique set of challenges, particularly regarding privacy. Ozbay emphasizes the importance of discretion in celebrity marketing. “Our staff members sign non-disclosure agreements and receive specialized training to ensure absolute discretion.” The hotel offers private check-ins and exclusive areas for guests to relax, allowing them to enjoy their stay while maintaining control over their privacy. This balance of luxury and security is essential, as it enables celebrities to showcase their experiences on their terms.
Meeting Unique Requests
Celebrity requests can range from whimsical to extravagant, and Ozbay recalls memorable instances that required creative solutions. While he cannot disclose specific details, he shares that some requests pushed the boundaries of their service offerings, necessitating out-of-the-box thinking. “Flexibility is key,” he notes. The team always strives to accommodate these requests in ways that enhance the guest’s experience while aligning with the hotel’s brand.
High Expectations, Consistent Service
Meeting the high expectations of celebrity guests while ensuring a consistent level of service for all is a balancing act. Ozbay likens it to walking a tightrope with flair. “Celebrities expect royal treatment—but we ensure every guest feels like a VIP.” While high-profile guests might receive a bit more sparkle, the commitment to delivering exceptional service is universal. “Think of it as layering luxury,” he adds, “the red carpet is always rolled out.”
Training for Excellence
To ensure their team is prepared for the unique demands of celebrity guests, Rixos Hotels provides extensive training focused on luxury etiquette, social media dynamics, and brand-sensitive handling of influencer stays. The staff understands the significance of creating Instagrammable moments while maintaining the necessary discretion. This specialized training equips them to manage requests involving content creation seamlessly, offering advice on the most photogenic spots within the hotel.
Navigating Unexpected Issues
Ozbay acknowledges that unexpected issues can arise during celebrity stays, but managing these situations is a matter of swift action and strategic communication. “We address any concerns privately but also work closely with the influencer to ensure their narrative about the experience remains positive,” he explains. This proactive approach allows the hotel to turn potential negative experiences into valuable learning opportunities.
Exclusive Amenities and Packages
Rixos Hotels offers an array of exclusive amenities designed to create memorable experiences for high-profile guests. From private suites with personalized concierge services to bespoke dining experiences, the hotel ensures that every stay is unique. Ozbay highlights the importance of creating moments worth sharing while also providing the privacy guests desire, whether through private yoga sessions on secluded beaches or curated culinary adventures.
Learning from Celebrity Stays
One particular celebrity stay taught Ozbay and his team invaluable lessons about flexibility. A celebrity guest’s desire for a perfect golden hour shot at 5:30 am necessitated an early morning scramble to prepare. “What did we learn? Timing is everything,” he reflects. This experience reinforced their commitment to adaptability, ensuring that their services align with the creative processes of their high-profile guests.
The Power of Follow-Up
The follow-up process is crucial in maintaining relationships with celebrity guests. “We don’t just wave goodbye; we ensure the love continues well beyond check-out,” says Ozbay. Personalised thank-you notes, exclusive offers, and insider access to upcoming events keep the VIP vibe alive, reminding guests of their memorable experience. This thoughtful approach fosters a sense of loyalty, encouraging celebrities to return for future stays.
Conclusion
Creating star-worthy stays in Dubai requires a delicate balance of luxury, discretion, and personal touch. Ali Ozbay and his team at Rixos Hotels Gulf & ALL Inclusive Collection have mastered this art, ensuring that high-profile guests not only enjoy their time in the city but also leave with unforgettable memories and a desire to return. In the ever-evolving landscape of celebrity hospitality, their commitment to excellence shines bright, transforming every stay into a dazzling experience.
