In a world where luxury fashion often speaks a singular, Western-centric language, Edmonds Fashion stands as a bold, articulate voice from Palestine — fluent in both heritage and high style. Founded in 2017 by siblings Edmon and Lauren Imseeh, the brand is redefining what modern luxury means, blending European refinement with Palestinian soul to create timeless, globally relevant pieces.
A Vision Rooted in Culture and Ambition
From the cobblestone streets of Jerusalem to the polished runways of international showcases, the Edmonds Fashion story is one of heritage meeting aspiration. Raised in a culture rich with history, art, and resilience, Edmon and Lauren shared a singular vision — to create a brand that could stand alongside Parisian couture while carrying a piece of Palestine in every thread.
Edmon, the Founder and Creative Director, brings a unique artistic depth from his work as a musician, designer, and storyteller. Lauren, the brand’s operational powerhouse, ensures that the execution matches the creative ambition — every seam, every silhouette, perfectly aligned with their shared vision.
“We wanted fashion that could speak to the world — and still speak of home,” says Edmon.
The Edmonds Aesthetic
At the heart of Edmonds lies a philosophy of balance — sharp, modern silhouettes softened with subtle touches of Palestinian embroidery, artisanal textures, and heritage-inspired details. The result is not nostalgia, but a refined nod to roots — clothing that honors tradition while embracing the now.
The collections cater to a global audience: city dwellers, jet-setters, and modern tastemakers who value understated luxury, cultural depth, and craftsmanship that lasts. From structured coats to flowing evening gowns, Edmonds designs move effortlessly between day and night, reflecting the siblings’ belief that fashion should be as versatile as the lives we lead.
From Palestine to Global Recognition
In just a few years, Edmonds Fashion has crossed borders — from the Middle East to the United States. Their showcase at the Ramallah Convention in San Francisco introduced the brand to over 1,500 high-net-worth individuals from the Palestinian diaspora, cementing their reputation as a luxury export with cultural depth.
Special projects, such as their Palestinian Women Empowerment short film, demonstrate how Edmonds pieces carry more than aesthetic value — they are symbols of identity, strength, and pride.
The Sibling Advantage
Edmon and Lauren’s partnership is more than familial — it’s the heartbeat of Edmonds Fashion. Edmon pushes creative boundaries, while Lauren ensures commercial precision and wearability. This blend of artistry and strategy results in collections that are emotionally resonant yet market-ready — a rare balance in the luxury fashion world.
Looking Ahead: Dubai, Europe, and Beyond
With eyes on Dubai as a pivotal fashion hub, Edmonds Fashion is also planning expansions into Europe and North America. Their goal is to position the brand alongside the world’s luxury leaders — not just selling clothes, but selling a vision of heritage-infused innovation.
“Every piece we design is proof that Palestine is not only a place of struggle, but a place of beauty, artistry, and world-class talent,” says Edmon.
A Brand That Bridges Worlds
For Edmonds Fashion, style has no borders. Each creation is a bridge — connecting past to present, Palestine to Paris, heritage to haute couture. In the hands of Edmon and Lauren Imseeh, fashion becomes not just clothing, but a cultural dialogue — one stitched in luxury, resilience, and the belief that beauty can tell a story the whole world needs to hear.
Editor-in-Chief of Dubai Magazine, and a columnist for Entrepreneur, Middle East Magazine, CEO Magazine, and The Hollywood Magazine. Known for building one of the fastest-growing media networks spotlighting influential voices across business, fashion, and culture. Passionate about telling stories that matter and creating platforms that elevate global talent.
