Nour AL Jabri is a trailblazer in the world of luxury décor and interior design. With a distinguished education from Italy’s top design institutions and a flair for curating exceptional spaces, she has become a global name trusted by royalty, celebrities, and discerning homeowners across the Arab world and beyond. As the founder of NJ Interiors and Tidy Thing, Nour has redefined elegance, functionality, and positivity in interiors. Also a devoted mother of two, a TV segment regular, and a social media star with over 1M followers on Instagram (@nour.aljabrii), Nour’s journey embodies confidence, resilience, and the power of women leading with heart.
Exclusive Q&A with Nour AL Jabri
Q: Nour, your path began in Italy. How did studying there shape your design philosophy? Studying in Italy transformed everything for me. Italian design is about harmony, passion, and storytelling. I learned to appreciate the artistry in every detail, from classical architecture to modern minimalism. This experience gave me a global perspective, and it is why I approach each project with both discipline and creativity. Italy taught me to be fearless, to experiment, and to always seek beauty in functionality.
Q: Your portfolio includes collaborations with Arab and international celebrities. What have you learned from these high-profile projects? Working with celebrities and influential figures is both exciting and challenging. Each has a unique vision and lifestyle. I have learned to listen deeply, personalise every aspect, and maintain absolute discretion. These experiences have pushed me to innovate, whether it is designing palatial villas in the Emirates or modern penthouses. It is about creating spaces that reflect the client’s story, but always with that signature touch of elegance and authenticity.
Q: Tell us about NJ Interiors. What sets your company apart in the luxury real estate and fit-out world? NJ Interiors is more than a design firm. We offer A to Z luxury real estate consultation and complete fit-out services for select projects. What makes us unique is our holistic approach. We blend architectural expertise, high-end bespoke furnishings, and the ancient wisdom of feng shui to foster positivity. Every project is tailored, from custom lighting to curated art, ensuring every space feels both luxurious and uplifting. My team and I believe that design should transform not only your home, but your energy and outlook.
Q: Tidy Thing has been a game-changer for luxury decluttering. Can you share your philosophy behind it? I created Tidy Thing after noticing how many clients struggled with clutter, especially in their wardrobes and kitchens. Our approach is inspired by luxury fashion houses. We optimise space while maintaining a sense of glamour and order. A wardrobe should feel like a private boutique, and a kitchen should invite creativity. Decluttering is emotional work. It is about letting go, making room for abundance, and celebrating your personal style.
Q: You juggle so much: two businesses, social media, TV, and motherhood. How do you balance it all? It is not always easy, but my family is my greatest motivation. Being a mother of two grounds me and reminds me of what really matters. I prioritise ruthlessly, delegate to my talented team, and set boundaries. Social media is a platform to inspire, not just showcase. My TV segments let me connect with a wider audience and share tips that uplift others. Ultimately, balance comes from passion. When you love what you do, you find a way to make it work.
Q: Woman empowerment is central to your message. What is your advice to women aiming for leadership roles? Women have incredible intuition, empathy, and resilience. These are superpowers in business. My advice is to cultivate the right mentality: believe in your worth, learn from setbacks, and never shy away from asking for help. The right team is everything. Surround yourself with people who lift you higher. Empowerment is about lifting each other and celebrating our achievements, big and small.
Q: You have represented some of the world’s top furniture and décor brands. What have those partnerships meant to your journey? These collaborations have been milestones in my career. Working with international brands has elevated my standards and exposed me to groundbreaking trends and crafts. It has also challenged me to innovate continually and to bring global luxury standards to the Arab world, tailored for local lifestyles. I am grateful for every partnership. It is a chance to grow and set new benchmarks in design.
Q: What obstacles have you overcome, and how have they shaped your confidence as a leader? There were moments when I doubted myself, especially early on in a highly competitive industry. Breaking through meant working twice as hard, proving myself, and staying true to my vision. Every challenge became a lesson in courage. Today, I want to show my daughter and son that no dream is too big, and that setbacks are part of the journey, not the end.
Q: What message do you hope to pass on to other women and mothers looking to pursue their dreams? Never underestimate your power. Motherhood and ambition can go hand in hand. You do not have to choose. Surround yourself with uplifting people, keep learning, and do not let fear hold you back. My hope is to inspire women to take up space, lead with kindness and strength, and know that their dreams are valid. We are stronger together.
Conclusion
Nour AL Jabri’s story is proof that with vision, heart, and perseverance, women can shape not just beautiful spaces, but beautiful lives—at home, at work, and in the world. Her message resonates far beyond luxury interiors: embrace your power, lift others up, and design your destiny with confidence.
Editor-in-Chief of Dubai Magazine, and a columnist for Entrepreneur, Middle East Magazine, CEO Magazine, and The Hollywood Magazine. Known for building one of the fastest-growing media networks spotlighting influential voices across business, fashion, and culture. Passionate about telling stories that matter and creating platforms that elevate global talent.
