In recent history, Adidas has taken a much-talked-about trip down the pop culture lanes of Dubai – we all remember that collaboration with local legend Ravi, a reimagining of the Superstar bathed in the iconic green hue of the institution. Now, we have the Adidas thobes.
A Nostalgic Legacy:
In my memory, Superstars are the shoes of my teenage years, when every teen and tween was wearing them, and that’s what made you a cool kid. Of course, they bear a legacy much older and bolder than that, but I think that made that collaboration so symbolic. The cult status of both names gave it the wings it needed to blow up the way it did, and now Adidas is taking another step into the cultural vault.
The Adidas Thobe: A Blend of Tradition and Modernity:
The brainchild of French-Malian photographer Emile Samory-Fofana, the Adidas thobe is what you need when you have prayer at two and football at four. The Adidas thobe is as much functional as it is fashionable, described by Emile as a ‘functional football game.’ It’s a striking blend of the two concepts – the traditional white thobe as we know it but with an Adidas logo on the chest and the signature three stripes running down each side.
Cultural Swagger in Presentation:
While the product itself is quite unique, what caught my eye is its presentation to the world. So wholly traditional and brimming with cultural swagger, there’s nothing quite like owning something that is true to every bone in your body.
The crisscross of sport and culture, with the added element of faith, speaks to the unifying power of a game like football, captivating fans worldwide and changing lives in many ways. The limited-edition piece is accurate down to the ankle length of the robe, so you know it’s the real deal.
Availability:
Currently, the games are available only to family and friends, and it is uncertain when they will be more widely commercially available. The photographer did mention in his post that besides the first drop if anyone is interested in copping a piece of their own, they should send him a DM. So, you know what to do.
