Dubai and MrBeast Unite to Launch World’s Largest Kindness Campaign
Global movement “1 Billion Acts of Kindness” unites creators and communities to spread compassion worldwide, reinforcing Dubai’s vision of positive global impact through innovation and empathy
Global initiative “1 Billion Acts of Kindness” aims to inspire collective compassion and social good, marking a new era of creator-led impact from Dubai
Dubai has once again taken center stage as a global hub for innovation and positive change — this time through an unprecedented collaboration between the city’s 1 Billion Followers Summit and renowned content creator MrBeast (Jimmy Donaldson). Together, they have launched the “1 Billion Acts of Kindness” campaign, the world’s largest creator-driven social movement dedicated to spreading kindness and community impact across the globe.
Supported by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and the Varkey Foundation, the campaign aims to encourage individuals, communities, and influencers to perform and share acts of kindness — both big and small — to create a ripple effect of compassion worldwide.
MrBeast, known for his record-breaking philanthropy and viral generosity, announced the initiative during the 1 Billion Followers Summit in Dubai, a premier gathering for digital creators and changemakers. His partnership with Dubai reflects the emirate’s growing role as a leader in global humanitarian and creative collaboration.
“Kindness has the power to unite people beyond borders,” said MrBeast. “With Dubai’s vision and the support of creators everywhere, we can inspire a billion moments of good that truly make a difference.”
The “1 Billion Acts of Kindness” campaign embodies the UAE’s ongoing commitment to fostering empathy, generosity, and shared responsibility as part of its broader humanitarian vision. By leveraging the influence of digital creators, the initiative seeks to transform kindness into a measurable, global force for progress.
As the campaign takes off, participants are encouraged to share their stories of compassion online, helping to build a global archive of good deeds — one act of kindness at a time.
Dubai’s collaboration with MrBeast underscores its unique position as a bridge between creativity, technology, and human impact — where innovation serves not only progress but purpose.
