ABB Partners with trakc to Redefine Urban Fulfillment Through Robotic Precision
Trakc's Founder Rayan Fakih and ABB join forces to redefine the future of urban logistics through AI-powered, fully automated micro-fulfillment centers.
Reimagining Fulfillment for the Cities of Tomorrow
In a world where every second counts and every square meter matters, trakc is ushering in a new era of logistics. Headquartered in Dubai and expanding rapidly across Europe and the GCC, trakc is making bold moves in the AI and automation space. This has culminated in a landmark strategic partnership with global robotics powerhouse ABB.
This collaboration marks a pivotal turning point in urban logistics. ABB will serve as trakc’s official robotics provider, integrating its cutting-edge robotic arms into trakc’s proprietary AI-powered fulfillment ecosystem. Together, they are creating fully automated micro-fulfillment centers that will reshape how goods are stored, sorted, and delivered in densely populated urban environments.
The Visionary Behind the Innovation: Rayan Fakih
At the helm of trakc is Founder and CEO Rayan Fakih, a global entrepreneur with an instinct for scaling technology where it’s needed most. Fluent in English, French, and Arabic, and equipped with an elite international education from institutions like Paris Dauphine and Université de Lille, Fakih is not just a tech founder—he’s a systems thinker building for global impact.
With a resume that includes cross-border ventures in logistics, tech, and F&B and a successful track record of building and exiting businesses, Fakih brings execution power to the table. Under his leadership, trakc has already achieved remarkable milestones: – Quadrupling inventory capacity – Reducing labor costs by up to 70% – Delivering seamless AI-orchestrated operations at scale
But it’s not just about metrics. “Disruption isn’t about flashy tech,” Fakih emphasizes. “It’s about solving real operational friction. If your solution doesn’t optimize time, cost, or scale… then it’s just noise.”
Why the ABB Partnership is a Game-Changer
The ABB x trakc alliance is more than a vendor-client relationship. It is a deep integration of vision and execution. With ABB’s robotic arms woven into trakc’s AI-driven logistics systems, the combined solution brings a level of precision and automation that was previously out of reach in urban warehousing.
This partnership enables: ✅ Robotic-assisted order fulfillment ✅ Real-time AI orchestration of logistics workflows ✅ Minimal human error and optimized labor allocation ✅ Scalable infrastructure for dense city environments
By uniting trakc’s next-gen fulfillment platform with ABB’s robotics, the companies are eliminating inefficiencies and unlocking new possibilities in high-demand, space-constrained markets.
Building Trust in a Legacy Industry
Breaking into the traditional logistics industry with a disruptive AI model came with its own set of challenges. Fakih recalls the early skepticism: “We were introducing systems most people hadn’t even seen before. Earning trust meant delivering measurable outcomes.”
And deliver he did. By showcasing concrete results like significantly increased space utilization and improved order accuracy, trakc proved that automation wasn’t just possible, it was preferable. These early wins paved the way for high-level partnerships like the one with ABB, validating trakc’s position as a leader in fulfillment innovation.
Leadership Through Silent Execution
While others are still pitching automation as the future, trakc is already delivering it. Fakih’s approach isn’t driven by hype but by precision execution and partnerships that move the needle. With the backing of ABB, trakc is now poised to scale across urban markets in Europe, the UAE, and the wider GCC, bringing intelligent logistics solutions to cities that need them most.
As trakc continues its ascent, it isn’t just creating smarter warehouses—it is building the infrastructure for smarter cities.
Editor-in-Chief of Dubai Magazine, and a columnist for Entrepreneur, Middle East Magazine, CEO Magazine, and The Hollywood Magazine. Known for building one of the fastest-growing media networks spotlighting influential voices across business, fashion, and culture. Passionate about telling stories that matter and creating platforms that elevate global talent.
