Igor Sergeev is the founder and CEO of Papa Media, a company aimed at revolutionizing the fields of marketing and PR. As technology rapidly evolves and competition on public markets intensifies, companies aiming for significant capitalization must present innovative solutions. Papa Media is one of those companies, creating an international marketplace that is set to change the game in marketing and PR. We decided to ask Igor a few questions about his mission, the project’s goals, and the future of the industry.
Magazine: Igor, we know that you are creating something truly revolutionary in the world of marketing and PR. Can you tell us more about what you are building and how it will change the industry?
Igor Sergeev: We are building a next-generation international marketplace that will fundamentally change the essence of marketing and PR. At the core of our platform is the idea of creating an ecosystem that brings together all key elements of marketing, PR, and promotion in one space. This is not just a marketplace but a full-fledged structure for mutually beneficial collaboration, where companies, brands, and specialists can work together, share resources and technologies, and most importantly — drive business growth and development. We aim to make the industry more open, honest, and accessible to all players.
Magazine: What is the core mission of this project and what goals do you have for the coming years?
Igor Sergeev: My mission is to create a platform that will completely transform the approach to marketing and PR, making it more efficient and transparent. We aim to remove the barriers that have existed between different market participants — such as between agencies, specialists, and brands. On our platform, every participant will not only be able to offer their services but also work closely with other players to achieve mutual success. Our goal is to become a leader in creating an ecosystem that allows everyone to work towards results and change the market for the better.
Magazine: We know that you plan to launch the Marketplace by the end of 2025, and there is already a lot of buzz surrounding the project, both from investors and the community. Why has the market been waiting for this project?
Igor Sergeev: Indeed, the interest from investors and the community is huge, and this is not accidental. The marketing and PR industry has long needed change. We see that the old methods no longer work as effectively as they used to. New tools are needed that can meet the demands of the modern audience and businesses. The market has been waiting for such a project because it offers a solution to all the challenges companies face when it comes to promotion. We are offering not just a platform, but a whole new approach to interaction within the industry. It’s an opportunity for brands to be more transparent, open, and effective in their promotion.
Magazine: What role do you assign to the community and industry leaders in the development of your Marketplace? How important is it for you to unite strong players within the platform?
Igor Sergeev: For us, it is crucial that the platform includes the strongest players, industry leaders who already have extensive experience and know how to create effective marketing and PR strategies. We are actively bringing together the best specialists, agencies, and brands from around the world to build a powerful ecosystem. This will allow all participants to grow, exchange experience, and work on new, even more effective approaches. The success of our project directly depends on how strong and unified this community will be. We are building the foundation upon which not only the big players but also emerging companies and individual specialists will be able to thrive.
Magazine: Why did you choose to embark on this project now, and what motivates you to develop it over the next 5-10 years?
Igor Sergeev: I believe this is the perfect time to launch such a project. Technologies, market needs, and the very approach to marketing are changing every day. If we want to not just follow trends but stay ahead, we need to act now. This project inspires me because it has the potential to truly change the entire industry. I see enormous opportunities for growth and development, and this is exactly the path I am willing to dedicate my efforts to for the next 5-10 years.
Manish Singh is a prolific media entrepreneur. Writing for Dubai Magazine, Entrepreneur, CEO Magazine, and The Hollywood Magazine. As the founder of multiple high-profile magazine brands, he specializes in featuring influential entrepreneurs, celebrities, and industry leaders, shaping the narrative of success and innovation. With a keen eye for PR and digital media, Manish is building a media empire that sets new standards in the publishing industry. Follow his journey on Instagram @manishceo.
