Dubai’s Innovative Chocolate Sensation Unveils Special Edition Featuring Traditional Middle Eastern Delight
Dubai-based chocolate brand FIX, renowned for its inventive fusion of Middle Eastern flavors and premium chocolate, has achieved a new milestone with a prestigious collaboration. The brand, celebrated for its viral pistachio kunafa-infused treats, has teamed up with Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai and Deputy Prime Minister of the UAE, to create an exclusive new chocolate flavor.
A Royal Collaboration
FIX’s latest creation is a testament to the brand’s commitment to blending traditional Middle Eastern ingredients with high-quality chocolate. The collaboration was announced when Sheikh Hamdan shared a photo of the special chocolate box on his Instagram Stories, tagging @fixdessertchocolatier. This unveiling was met with great excitement from fans and followers of both the brand and the royal figure.
Sarah Hamouda, the founder of FIX, expressed her pride in this unique partnership. The exclusive flavor developed for Sheikh Hamdan features Halawt, a traditional Middle Eastern dessert known for its sweet, nostalgic flavors. Halawt, or Halawat, is a variety of pastries made with ingredients like sugar, almonds, semolina, and a hint of rose water, cardamom, or saffron.
A Unique Creation
In her heartfelt announcement on Instagram, Hamouda conveyed her gratitude for the opportunity to create a one-of-a-kind chocolate flavor tailored specifically to Sheikh Hamdan’s taste. “FIX is deeply honored to have crafted a unique flavor in collaboration with His Highness Sheikh Hamdan, incorporating Halawt as a tribute to our rich culinary heritage,” Hamouda wrote.
This limited-edition flavor, however, will not be available for purchase, making it a truly exclusive collaboration. The chocolate’s unique blend and the high-profile partnership underscore FIX’s role as a cultural icon in Dubai’s dessert scene.
A Symbol of Dubai’s Innovation
The collaboration with Sheikh Hamdan not only marks a significant achievement for FIX but also highlights the brand’s role as a symbol of Dubai’s dynamic and evolving culture. Hamouda reflected on the journey of FIX, noting the brand’s evolution from a small viral sensation to a celebrated name in gourmet chocolates. “At FIX, we have always strived to represent Dubai with pride as its original viral chocolate,” she wrote.
Despite the exclusivity of the Sheikh Hamdan collaboration, FIX continues to push the boundaries of chocolate innovation. The brand’s commitment to creativity and excellence promises even more exciting developments in the future. Meanwhile, FIX’s signature creations, including the popular pistachio kunafa chocolate, continue to inspire a wave of new dessert innovations across Dubai and beyond.
Looking Ahead
As FIX celebrates this remarkable achievement, the team remains dedicated to delivering unique chocolate experiences that capture the essence of Dubai. Fans can look forward to more innovative flavors and collaborations as FIX continues to push the envelope in the world of gourmet chocolates.
In the words of Sarah Hamouda, “A heartfelt thank you for being a part of our FIX journey, which began in the vibrant city of Dubai, where dreams have no limits and anything is possible!”
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