Dubai’s luxury real estate market sees explosive growth as off-plan branded residences drive 83% of sales value and redefine high-end urban living in 2025.
With nearly 48,500 branded units and 83% of sales value in H1 2025, Dubai cements its global leadership in branded luxury living amid surging off-plan developments.
Dubai’s luxury property sector is experiencing an unprecedented surge, with off-plan branded residences leading the charge. According to a new report from Morgan’s International Realty, these premium developments accounted for a staggering 83% of total sales value and 79% of transaction volume in the first half of 2025.
The emirate now boasts an impressive 48,500 branded residential units, underscoring Dubai’s rapid rise as a global hub for high-end living experiences curated in collaboration with iconic brands.
Much of the momentum is driven by off-plan offerings — properties sold before construction is complete — as demand for branded residences skyrockets. Developers are responding with a wave of ambitious launches, bringing globally recognized names into the city’s architectural skyline.
One standout example is the Trump International Hotel & Tower in Dubai, developed by Dar Global, symbolizing the scale and sophistication of the branded residence movement sweeping through the emirate.
With unmatched lifestyle amenities, strong investor appeal, and a global influx of ultra-high-net-worth individuals, Dubai’s branded residence market is not only thriving but setting the benchmark for other global cities.
As the pipeline continues to grow, experts predict that branded living — once a niche segment — will become the new norm for luxury buyers and investors seeking a blend of prestige, convenience, and long-term value.
