Fernanda Sosa continues to captivate the world — not just with her beauty and style, but with her vision, drive, and global influence. In this exclusive Dubai Magazine interview, she opens up about her career, her approach to fashion, her connection with her audience, and her exciting new ventures, including the launch of her wellness brand.
Her career is a testament to dedication, vision, and adaptability. From walking runways and collaborating with luxury brands to launching innovative lifestyle products, Fernanda has cultivated a presence that transcends borders and industries. Today, she stands at the intersection of creativity and entrepreneurship, with her eyes set firmly on global expansion.
Exclusive Interview with Fernanda Sosa
1. Fernanda Sosa, your journey from Uruguay to becoming an international figure is inspiring. How has this shaped your identity?
Growing up in Uruguay gave me a deep sense of humility, resilience, and connection to my roots. When I moved abroad and began building my career, I carried those values with me. Becoming an international figure has broadened my perspective — I’ve learned to embrace different cultures, adapt to new environments, and use my platform to inspire others. My identity is a blend of where I come from and the experiences I’ve gained around the world, and I’m proud to represent both.
2. How would you define your personal fashion philosophy?
For me, fashion is about self-expression with confidence. I love elegance because it never goes out of style, but I’m not afraid to add bold touches that reflect my personality — whether it’s a striking color, unique cut, or statement accessory. My philosophy is to wear pieces that make me feel powerful, comfortable, and true to myself, because when you feel good in what you wear, it shows in everything you do.
3. You’ve worked with many brands. Which collaboration stands out the most to you and why?
Each collaboration has been special in its own way, but one that stands out is Kobi Halperin. It wasn’t just about the campaign — it was the creative process, the team’s energy, and how aligned the brand’s vision was with my own values. We created something that felt authentic, empowering, and beautiful, and the response from my audience reminded me why I love what I do.
4. How has living in Miami and traveling the world influenced your work?
Traveling around the world and now living in Miami has shaped me in countless ways. Each country I’ve visited has given me fresh inspiration — from fashion influences to ways of seeing life. Miami, with its vibrant mix of cultures and energy, has become a place where I can connect globally while staying true to my Latin roots. This global lifestyle keeps my creativity alive and constantly pushes me to grow, both in my work and personally.
5. What’s your approach to creating content that resonates so strongly with your followers?
My approach is always to be authentic and intentional. I share content that reflects my real life — my passions, my style, my travels — but I also think about what will inspire or uplift my followers. I want them to feel connected, like we’re sharing moments together, not just scrolling past a picture. Consistency, creativity, and genuine interaction are key. At the end of the day, people connect with people, not just posts.
6. As a public figure, how do you balance authenticity with maintaining an aspirational image?
For me, authenticity and aspiration go hand in hand. I share my true self — my values, my culture, my everyday moments — but I also present them in a way that’s inspiring and visually beautiful. It’s about being real, but also showing what’s possible when you work hard and stay true to your vision. I think people appreciate seeing both sides: the woman who is relatable and the woman who dreams big.
7. What’s next for you?
I’m incredibly excited about launching Mua Drinks, my line of healthy beverages infused with collagen and vitamins. Expanding into Dubai — a vibrant and inspiring market — would be a dream come true. Being featured on the cover of Dubai Magazine makes this milestone even more meaningful; it truly feels like a celebration of all the hard work and passion I’ve poured into this journey. I’m also developing new collaborations that blend fashion, wellness, and lifestyle, with the ultimate goal of inspiring people everywhere to live beautifully and with purpose.
Building a Global Lifestyle Brand
For Fernanda, success has always been about evolution. What began as a modeling career has now grown into a multifaceted brand that blends fashion, wellness, and lifestyle influence. Her ability to stay relevant in a fast-changing industry comes from her instinct to innovate — knowing when to adapt, when to take risks, and when to double down on what makes her unique.
She’s not just creating products; she’s creating experiences. Whether it’s through curated content, high-profile partnerships, or her new wellness line, Fernanda is building something that resonates beyond the surface — a brand that encourages people to live beautifully, confidently, and with purpose.
Editor-in-Chief of Dubai Magazine, and a columnist for Entrepreneur, Middle East Magazine, CEO Magazine, and The Hollywood Magazine. Known for building one of the fastest-growing media networks spotlighting influential voices across business, fashion, and culture. Passionate about telling stories that matter and creating platforms that elevate global talent.
