Emirates and FC Bayern Munich Forge Seven-Year Partnership to Elevate Global Brand Presence

Emirates returns to the heart of German football with a long-term deal featuring exclusive branding, premium hospitality, and a dedicated Skybox at Bayern Munich’s Allianz Arena.


Dubai’s flagship airline returns to German football with a long-term alliance with Bayern Munich, featuring brand exposure, hospitality experiences, and a dedicated Emirates Skybox at Allianz Arena.


Dubai’s Emirates Signs Landmark Sponsorship Deal with Germany’s Most Successful Football Club

Dubai-based airline giant Emirates has officially sealed a seven-year partnership with FC Bayern Munich, marking a powerful return to the German football scene. The strategic alliance with Germany’s most decorated football club — boasting 34 Bundesliga championships and six UEFA Champions League titles — is set to reinforce Emirates’ global visibility and premium brand positioning in Europe and beyond.

Under this high-profile agreement, Emirates will benefit from significant brand exposure through prominent advertising across FC Bayern’s platforms, stadium, and match-day events. Central to the deal is the establishment of a dedicated Emirates Skybox at the iconic Allianz Arena, the club’s world-renowned home stadium in Munich. This exclusive suite will serve as a premium hospitality experience for VIP guests and business partners, showcasing Emirates’ commitment to excellence and customer engagement.

The airline will also receive exclusive ticket allocations and a range of hospitality privileges, allowing it to host key clients, partners, and fans in true Emirates style. The deal represents a mutual commitment to global sporting excellence, connecting two powerhouses in their respective industries.

This collaboration is not the first between Emirates and elite football. The airline has a longstanding history of high-profile sports sponsorships, including partnerships with clubs like Arsenal, Real Madrid, and AC Milan, as well as its own naming rights for stadiums and events around the world.

The renewed German football partnership signals Emirates’ continued ambition to align with globally recognized teams and deliver meaningful fan experiences. For FC Bayern Munich, the partnership further strengthens its international reach and provides a direct link to a major hub of global tourism and commerce – Dubai.

As the partnership kicks off, fans can expect unique activations, co-branded content, and immersive experiences that reflect the shared values of innovation, passion, and performance excellence.

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