Sama Kamel, Miss Egypt 2025, is more than a titleholder. She represents a new movement in modern Egyptian leadership, one defined by vision, responsibility, and impact. In a world where recognition is often confused with influence, Sama stands apart through purpose driven action and a clear belief that true power is measured by what you build and who you uplift.
A visionary by nature and a builder by instinct, Sama sees beyond crowns and ceremonies. Her journey reflects resilience, ambition, and a deep commitment to creating meaningful change. She embodies a new generation of leaders who understand that appearance may open doors, but substance is what leaves a lasting legacy.
As a young entrepreneur and global beauty icon, Sama is redefining Egypt’s beauty industry by introducing leading British health and beauty brands to the country for the first time. Her work brings international standards, innovation, and conscious luxury into the local market, raising expectations for quality, sustainability, and excellence. Through carefully curated brands and elevated experiences, she empowers women to embrace confidence that begins from within.
Her approach to beauty is modern and intentional. It is rooted in wellness, responsibility, and integrity rather than excess. By aligning luxury with purpose, Sama is shaping a refined and ethical vision of beauty that resonates with women in Egypt and across the region.
Beyond business, her influence extends to the global stage. As a UN Youth Goodwill Ambassador, Sama carries Egypt’s voice to the world, advocating for youth empowerment, women’s leadership, sustainability, and social impact. With every platform she steps onto, she bridges cultures, elevates conversations, and inspires the next generation to lead with courage, integrity, and belief in their potential.
Sama Kamel’s story is not only about beauty. It is about vision. Not only about success, but legacy. Beauty with purpose. Leadership with meaning. Dreams without limits.
Editor-in-Chief of Dubai Magazine, and a columnist for Entrepreneur, Middle East Magazine, CEO Magazine, and The Hollywood Magazine. Known for building one of the fastest-growing media networks spotlighting influential voices across business, fashion, and culture. Passionate about telling stories that matter and creating platforms that elevate global talent.
