Rethinking Luxury: The Rise of Shared Supercar Ownership
Across the luxury spectrum—whether private aviation, exclusive vacation properties, or mega yachts—fractional ownership has become the hallmark of smart, efficient asset use. Now, this innovative model is driving its way into the world of high-performance automobiles. Ultra-high-net-worth individuals (UHNWIs) are increasingly shifting from sole ownership to shared access, seeking smarter capital allocation and curated experiences over static possession.
At the center of this transformation is Supercar Sharing®, a pioneering Swiss company redefining how luxury vehicles are acquired, used, and experienced. Founded in 2021 by visionary entrepreneurs Deivis H. Valdes and Joshua Ammann, the company has built the world’s first legally structured, asset-backed co-ownership platform for modern and collectible supercars.
The Mindset Shift: From Possession to Purpose
“For our clients, it’s not about buying more cars—it’s about using them more intelligently,” explains Valdes. “They’re already familiar with fractional models from jets and real estate. Applying that logic to cars was the natural next step.”
Indeed, Valdes highlights that most luxury supercars—although worth millions—are driven less than 2,000 kilometers annually. Yet maintenance, insurance, depreciation, and storage remain costly, fixed expenses. Supercar Sharing® offers a refined solution: co-ownership among 2 to 6 individuals, each gaining access to the vehicle for designated periods while sharing the associated costs.
The result? Greater utility, minimized waste, and retained equity—all within a professional, secure ecosystem.
Swiss Precision Meets Automotive Passion
Headquartered in a historical Zurich showroom, Supercar Sharing® manages a curated fleet of over 40 elite vehicles, including the Ferrari SP3 Daytona, Lamborghini Aventador Ultimae, Koenigsegg Jesko Attack (Dubai), Bugatti Chiron (Monaco), and Porsche GT3 RS, among others.
But the company offers far more than car access. Their suite of premium services includes:
Climate-controlled vehicle storage
Tax-optimized import and registration solutions
Luxury rentals and curated supercar tours
Track experiences and off-market acquisition
A private members club with over 2,000 global collectors
Everything is seamlessly managed via a digital platform, allowing clients to book access, view documents, and receive concierge support on-demand.
Expanding Horizons: Dubai, Doha, and Beyond
With its Swiss operations running seamlessly, Supercar Sharing® is now gearing up for its next frontier: the Gulf region.
“The Gulf is incredibly relevant for us,” says Valdes. “There’s a deep appreciation for performance vehicles, a growing population of collectors, and many seasonal residents seeking flexible ownership models.” The expansion will be anchored by local partnerships and an on-ground concierge and logistics team in Dubai and Doha.
Hypercar Dreams Realized: The Jesko Attack Project
In a bold move that showcases both exclusivity and access, Supercar Sharing® recently launched its Koenigsegg Jesko Attack Co-Ownership Program in Dubai. The Jesko, a hyper-limited and globally sold-out masterpiece, is being offered through their signature Supercar Co-Ownership System®.
This program opens the door to ownership for select enthusiasts—many of whom would never access such a rare asset individually. From hypercar tours across Europe and the Middle East to private driving experiences, the Jesko project exemplifies the company’s commitment to merging collectibility, community, and capital efficiency.
Attracting Investors, Not Just Enthusiasts
Valdes notes a marked uptick in investor interest. Share prices range from CHF 40,000 to CHF 400,000 (AED 164,000 to AED 1.64 million), depending on the car and share size. Many co-owners come from finance, real estate, or entrepreneurial backgrounds—viewing these vehicles as part of a broader portfolio of tangible, luxury assets.
Yet the focus remains on experience over speculation. “We’re not building a car museum,” Valdes emphasizes. “These cars are meant to be driven—across mountain passes, racetracks, and coastal roads. That’s the true luxury.”
Shaping a New Standard in the Automotive World
As the industry matures, Valdes is focused on sustainable, structured growth rather than rapid expansion. “Quality and predictability matter to our clients. That’s why we’re investing in operational excellence first.”
With its blend of tech-enabled service, global reach, and an evolving product offering, Supercar Sharing® is on track to formalize what was once an informal, inaccessible world.
In doing so, it is redefining what ownership looks like for a new generation of UHNWIs—one that values access over excess, experience over ego, and performance with purpose.
Editor-in-Chief of Dubai Magazine, and a columnist for Entrepreneur, Middle East Magazine, CEO Magazine, and The Hollywood Magazine. Known for building one of the fastest-growing media networks spotlighting influential voices across business, fashion, and culture. Passionate about telling stories that matter and creating platforms that elevate global talent.
