Dubai Summer Surprises 2025 Returns with 66 Days of Fun, Shopping, Dining, and Entertainment

From record-breaking retail deals to star-studded concerts and Dhs10 dining delights, the 28th edition of DSS promises an unforgettable summer for residents and visitors alike.

Dubai Summer Surprises 2025 to Begin June 27: 11 Must-Experience Highlights

Get ready for a sensational summer as Dubai Summer Surprises (DSS) returns for its 28th edition, offering 66 days of unbeatable shopping, dining, entertainment, family fun, and fantastic prizes. Running from June 27 to August 31, DSS 2025 is organized by the Dubai Festivals and Retail Establishment (DFRE) and promises extraordinary value across the city’s malls, restaurants, hotels, and attractions.

Here’s everything you need to know to make the most of DSS 2025:

1. Three Curated Shopping Seasons

Summer Holiday Offers (June 27 – July 17): Enjoy early-season promotions, family-centric deals, and the first round of raffles.
Great Dubai Summer Sale (July 18 – August 10): Unmissable citywide bargains with over 800 brands and 3,000+ retailers.
Back to School (August 11 – 31): Score essential term-time deals and take part in scholarship giveaways.

2. Opening Weekend Extravaganza (June 27–29)

Celebrate the grand launch with family-friendly activities and free concerts:

Dubai Festival City Mall: Performances by Abri & Band, Sabrina, Reina Khoury, Noel Kharman
City Centre Mirdif: Jadal and Al Shami, alongside roaming acts
Headline Concerts: Miami Band, Mutref Al Mutref, Adnan Sami, and a Tribute to Adele

3. Mall Raffles & Big Wins

Stand a chance to win a Polestar 4, luxury SUVs, electronics, jewellery, and Skywards Miles at malls like Mercato, Dubai Outlet Mall, and Festival Plaza via loyalty programs.

4. Dubai Summer Restaurant Week (July 4–13)

Dine at 50+ family and international restaurants offering set menus at special DSS rates. Book through OpenTable to reserve your spot.

5. DSS Gahwa Beats (July–August)

Every Saturday from July 26 to August 23, enjoy café pop-ups with live music and coffee culture at top hotspots around the city. Stay tuned for final locations.

6. 10 Dirham Dish (August 1–31)

Explore Dubai’s food scene without breaking the bank—participating restaurants across the city will serve a special dish for just Dhs10.

7. Concert Series & Live Shows

Enjoy a diverse lineup of performances during DSS:

Beat the Heat DXB (July 4–13): Arabic pop, indie, and hip-hop
Solo Acts Include:
- Adonis (July 3)
- TJ Monterde (July 13)
- Shreya Ghoshal (July 19)
- Sagar Bhatia (August 16)
- Natalie Imbruglia (August 23)
- Made in Kuwaiti theatre show (August 29–30)

8. Shop & Save Citywide

Expect exclusive offers, flash sales, and loyalty promos like:

Amber Millionaire
Win Your School Fees
Win 1 Million Skywards Miles
Cool Off at The Beach, JBR

9. Staycations & Family Fun

Book exclusive deals at 100+ hotels and 15+ attractions. Get the DSS Entertainer BOGO Pass (Dhs195) for over 7,500 buy-one-get-one deals across dining, spas, gyms, and theme parks.

10. Fitness Events

Stay active with community runs and wellness events:

Courtyard Run at Dubai Hills Mall (June 28)
RX Runs at City Centre Mirdif (July 6) & Mall of the Emirates (August 3)
Fun Runs at Ibn Battuta Mall (July 13) & Festival City Mall (August 31)
Messi Experience at Festival City Mall (Until August 31)

11. Modesh & Dana Appearances

Meet Dubai’s beloved mascots across malls, schools, and attractions. Snap photos, enjoy themed pop-ups, and grab the latest Modesh & Dana merchandise.

Sponsored by the Commercial Bank of Dubai and powered by major partners such as Majid Al Futtaim, Al Futtaim Malls, Emirates, ENOC, and talabat, DSS 2025 is set to be the highlight of the summer.

Whether you’re a foodie, shopaholic, music lover, or simply looking for family fun—DSS 2025 has something for everyone.