Dubai’s Branded Residences Boom: $16.3 Billion Surge Signals Global Leadership

Sales soar 43% in 2024 as Dubai cements its place as the world’s top branded real estate hub with over 13,000 luxury units sold

Dubai, UAE – June 2025: Dubai’s branded real estate market has reached new heights, solidifying the emirate’s status as the global capital of luxury branded residences. According to a new industry report, branded residential property sales in Dubai soared by 43% in 2024, generating a record-breaking $16.3 billion (AED 60 billion) in transaction value across more than 13,000 units.

The growth highlights Dubai’s unmatched appeal to high-net-worth individuals and investors seeking premium living experiences curated by global hospitality and lifestyle brands. The city now boasts 140 branded residence projects, with more expected to be delivered by 2031, further boosting its international stature in luxury real estate.

Globally, the branded residence market continues to rise, but the MENA region is set to command an even greater share — projected to hit 25% by 2030 — with Dubai clearly leading this expansion. From iconic fashion houses and hotel chains to car manufacturers and wellness brands, developers are tapping into aspirational branding to meet rising demand from discerning buyers.

Experts say this phenomenal growth is driven by a combination of factors including Dubai’s safe investment climate, world-class infrastructure, and year-round global connectivity. Branded homes also tend to command premium pricing — often 20-30% higher than comparable non-branded units — making them a compelling proposition for both end-users and investors.

As construction cranes dot the skyline and luxury names continue to stamp their presence across the emirate, Dubai’s branded real estate market is not only thriving — it is setting the gold standard for the rest of the world to follow.