Deme’s Debut Collection Merges Greek Heritage with Modern Elegance, Celebrating Strong Women
Gabriella Demetriades, a renowned model, creative director, and founder of the fashion label Deme, recently made a remarkable debut at Dubai Fashion Week. Her collection, titled “Fierce Femininity,” brought a unique blend of cultural heritage and contemporary style to the forefront of the fashion world. This debut was not only a showcase of structured silhouettes and timeless drapes but also a celebration of the evolving essence of womanhood.
A Fusion of Cultures and Modern Elegance
Demetriades’ latest collection reflects her deep connection to her Cypriot-Greek roots and her experiences growing up in Africa and India. The collection featured toga-inspired gowns and structured workwear that pay homage to her Greek-Cypriot heritage while seamlessly integrating modern fashion trends. “I think my rich diverse upbringing and now my life as a mother has really changed my views on what it is to be a woman,” she shared in an interview with City Times. This sentiment is embodied in her designs, which celebrate the strength and grace of women through both bold and demure elements.
Celebrating the Female Form
The toga-inspired gowns showcased in this collection highlight Demetriades’ fascination with drapes and illusions. Her designs embrace the female body in all its forms, from youthful and fit to pregnant and post-pregnancy. This approach reflects her understanding and appreciation of the various stages of a woman’s life, celebrating both strength and vulnerability.
Deme’s Design Philosophy
Deme has always been known for its ability to merge sensual cuts with clean lines, creating pieces that are both elegant and wearable. Demetriades emphasizes that comfort is as important as style in her designs. “I want the pieces to be an extension of yourself and not something that feels like it’s wearing you,” she explains. This philosophy is evident in the way her designs balance form and function, ensuring that each piece is both aesthetically pleasing and comfortable.
Evolving Fashion Sense
Since its inception in 2016, Deme has become synonymous with bold colors and striking silhouettes. Demetriades’ design philosophy has evolved significantly over the years. “In my 20’s, I was still learning, growing and understanding myself,” she reflects. “Now, in my late 30’s, I feel I’ve made many mistakes and learnt from them.” This evolution is apparent in her latest collection, which combines classic elegance with a touch of drama.
Integrating Sustainability
In an era where sustainability is increasingly important, Demetriades is committed to incorporating eco-friendly practices into her work. Deme uses sustainable production methods and partners with ‘DHL green’ for reduced carbon emissions. While achieving complete sustainability is challenging in fashion, Demetriades is dedicated to making a positive impact in any way she can.
Indian Influences and Future Expansion
Demetriades’ time in India has profoundly influenced her perception of fashion and design. She draws inspiration from Indian textiles, colors, and the elegance of traditional garments like the sari. This cross-cultural influence enriches her designs, making them both globally relevant and deeply personal.
Looking ahead, Demetriades plans to expand Deme’s reach beyond ready-to-wear garments. Upcoming projects include a jewellery collaboration and a new line of handbags. Additionally, her partner, Indian actor Arjun Rampal, plays a supportive role in her career, with his own sense of style and taste providing valuable feedback and inspiration.
The Intersection of Fashion and Cinema
Demetriades also draws inspiration from cinema, particularly historical epics like William Oliver Stone’s “Alexander” and “Troy.” This cinematic influence aligns with her vision of “Grecian Warrior Women,” infusing her designs with a sense of storytelling and visual drama.
Gabriella Demetriades’ debut at Dubai Fashion Week was a testament to her unique blend of cultural heritage and modern elegance. As she continues to explore new horizons and expand her brand, Demetriades remains committed to celebrating and empowering women through her fashion.
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