A Fragrant Legacy of Vision, Craftsmanship, and Global Ambition
Dubai, UAE – March 28, 2025 – In a powerful new episode of the hit podcast “Bricks to Riches,” renowned host and property mogul Nabeel Mussarat sits down with Abdulla Ajmal, CEO of Ajmal Group, for an in-depth conversation that blends family heritage, entrepreneurial grit, and the art of fragrance. The exclusive episode charts the extraordinary rise of Ajmal Perfumes — from humble beginnings in India to global fragrance domination.
The Journey of Ajmal: From Modest Trading House to King of Oud
In the 1950s, the late Haji Ajmal Ali planted the seeds of what would become a global fragrance powerhouse. What began as a modest trading operation in India has, over 74 years, blossomed into Ajmal Perfumes, a brand now present in over 60 countries with more than 350 retail outlets worldwide.
Under the leadership of Abdulla Ajmal, the first of the third generation, the company continues to scale new heights. With a bold vision to expand Ajmal Perfumes’ global footprint into over 100 countries by 2030, Abdulla’s mission is clear: to make Ajmal a world market leader in perfumery.
Crafting Legacy: The Farm-to-Fragrance Approach
One of the highlights of the episode is the deep dive into Ajmal’s unique ‘farm-to-fragrance’ philosophy — a vertically integrated model ensuring quality and authenticity in every drop of perfume. This commitment to craftsmanship, innovation, and cultural relevance has earned the brand its crown as the “King of Oud”, both in the GCC region and beyond.
Listeners will get an insider’s look into the art of perfume making, the significance of oud in Middle Eastern tradition, and the business decisions that shaped the brand into what it is today.
A Family Affair: Leadership Across Generations
Abdulla also pays tribute to the previous generation’s impact — particularly his father, Amiruddin Ajmal, now Chairman & Managing Director of the Ajmal Group. The second-generation leadership, alongside Abdulla’s uncles on the board, laid the strong foundation upon which the current global strategy is built.
Insights, Innovation, and Inspiration with Nabeel Mussarat
With over 3 million views and a 1,400% increase in engagement, Bricks to Riches has solidified its reputation as a go-to platform for unfiltered entrepreneurial stories and wealth-building insights. Nabeel Mussarat’s candid and grounded interview style brings out the heart of Abdulla’s journey — one fueled by vision, perseverance, and an unwavering commitment to excellence.
“Abdulla’s story is a testament to the power of vision and perseverance. Our conversation sheds light on the entrepreneurial spirit that drives success,” says Mussarat.
Watch the Full Podcast Episode
Tune in to gain exclusive insights into Ajmal’s empire, the science and soul behind fragrance creation, and what it takes to build a legacy business that lasts generations.
Watch below:
About Bricks to Riches
Founded by Nabeel Mussarat, a veteran in property investment with over 30 years of experience, Bricks to Riches is more than a podcast — it’s a movement. Featuring real stories of business triumphs and lessons, the platform also offers a comprehensive online course for aspiring property investors and entrepreneurs.
Stay tuned to Dubai Magazine for more exclusive features on visionary leaders shaping the future of the UAE and beyond.
Editor-in-Chief of Dubai Magazine, and a columnist for Entrepreneur, Middle East Magazine, CEO Magazine, and The Hollywood Magazine. Known for building one of the fastest-growing media networks spotlighting influential voices across business, fashion, and culture. Passionate about telling stories that matter and creating platforms that elevate global talent.
