Vaseline® has announced global superstar JENNIE as the Global Ambassador for its body care collection, marking a major partnership between one of the world’s most recognized body care brands and a modern cultural icon known for her confidence, elegance, and effortless personal style.
The collaboration brings body care into a fresh beauty and lifestyle conversation, celebrating healthy, glowing skin as an essential part of self-expression. With a focus on simple, effective, and performance-led body care, the partnership highlights the role of daily rituals in helping people feel confident in their skin.
Recognized worldwide for her influence across music, fashion, and culture, JENNIE has become a global symbol of individuality and style. Her effortless glow has become a defining part of her presence, whether she is performing on stage, appearing on the red carpet, or traveling around the world.
For JENNIE, body care is not an occasional routine, but an important part of everyday self-care. Her debut campaign for Vaseline® offers a closer look into the rituals and consistency behind healthy-looking, hydrated skin, showing how body care supports confidence in every setting.
“For me, body care has always mattered just as much as hair and skin care, so partnering with Vaseline® feels like a natural fit,” says JENNIE. “I love sauna sessions and cold plunges to keep my skin feeling healthy, and afterwards I always reach for a moisturizing lotion to lock in the glow. Gluta-Hya is one of my favorites because it’s light, never sticky, and leaves my skin feeling hydrated and dewy.”
The partnership reflects Vaseline®’s continued evolution in the global beauty space, combining trusted body care expertise with modern skincare innovation. Through JENNIE, the brand is bringing attention to the importance of body skin health as part of a complete beauty routine.
“For generations, Vaseline® has created body care products people know and trust,” says Fernando Kahane, Global Brand VP at Vaseline®. “With Gluta-Hya, we continue to evolve body care through high-performance formulas designed to help skin feel healthy, hydrated, and cared for. JENNIE naturally reflects that confidence and effortless glow.”
As Global Ambassador for the Vaseline® body care collection, JENNIE will represent a range built around advanced skincare benefits, lightweight textures, and performance-led innovation. The collection is designed for those who want body care that feels effective, comfortable, and suitable for everyday use.
About Vaseline® Gluta-Hya
The Vaseline® Gluta-Hya range brings advanced body care together with high-performance ingredients and lightweight textures. Leading the range is Vaseline® Gluta-Hya Smooth Radiance Serum Burst Lotion.
Powered by GlutaGlow™ technology, the formula delivers 70x more brightening efficacy than Vitamin C. Its serum burst technology is designed for deep absorption in five seconds, leaving skin bright, hydrated, and never sticky.
With this global partnership, Vaseline® and JENNIE celebrate a new era of body care, where healthy-looking, radiant skin becomes part of everyday confidence, personal style, and self-expression.
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