Dubai has long been synonymous with ambition, luxury, and future-forward innovation — and now, one of the world’s fastest-growing automotive brands is making its presence impossible to ignore.
OMODA&JAECOO, the rapidly rising smart mobility and technology brand under Chery International, has officially launched a high-impact branding campaign at Dubai International Airport (DXB), transforming one of the world’s busiest aviation hubs into a global stage for its next chapter of expansion.
The campaign represents far more than advertising. It is a powerful declaration of intent.
With premium digital displays, large-scale branding placements, and dominant visibility across key airport touchpoints, OMODA&JAECOO is positioning itself directly in front of millions of international travelers, business leaders, luxury consumers, and tech-forward audiences passing through Dubai every year.
As one of the world’s most prestigious transit hubs, Dubai International Airport offers unmatched exposure and aligns perfectly with the brand’s futuristic identity, innovation-led philosophy, and premium aspirations.
A Global Automotive Powerhouse Rising at Record Speed
In just two years, OMODA&JAECOO has achieved what many automotive companies spend decades pursuing.
The brand has successfully entered 41 international markets and surpassed 540,000 cumulative vehicle sales globally, making it one of the fastest-growing new automotive players in the world today.
Its rapid rise has been fueled by a combination of cutting-edge design, intelligent mobility technology, sustainable innovation, and a strong understanding of modern lifestyle-driven consumers.
Now, with Dubai serving as a strategic global gateway, the company is accelerating its footprint across the Middle East and GCC region.
Dubai at the Heart of Middle East Expansion
Officially launched in the UAE in February 2025, OMODA&JAECOO has quickly established the country as its regional headquarters and operational hub for the broader Middle East market.
The company’s investment strategy demonstrates a long-term commitment to the UAE’s evolving automotive landscape and its growing appetite for premium intelligent mobility solutions.
“We’re excited to see our footprint in the UAE grow, with showrooms already established in Deira Dubai, Ras Al Khaimah, and the recently opened location in Fujairah,” said Shawn Xu, Chief Executive Officer of OMODA & JAECOO Automobile International.
“With further expansions underway, we look forward to opening new showrooms in Sharjah and Abu Dhabi later this year, underscoring our long-term commitment to the market.”
The rapid showroom expansion reflects increasing regional demand for the brand’s modern design language, advanced technology features, and premium ownership experience.
Elevating the Customer Experience
Beyond visibility and expansion, OMODA&JAECOO is also heavily investing in after-sales infrastructure and customer satisfaction.
The company recently launched a state-of-the-art 12,000-square-meter integrated spare parts center in JAFZA — now recognized as the largest Chinese automotive parts hub in the Middle East.
The facility guarantees a 100% parts fulfillment rate while enabling urgent Vehicle Off Road (VOR) components to be delivered within 24 hours, significantly enhancing customer confidence and service efficiency across the UAE and GCC.
Additionally, through a strategic logistics partnership with Maersk, OMODA&JAECOO has further optimized regional supply chain operations to ensure rapid delivery and seamless ownership support.
The Future of Lifestyle Mobility
OMODA&JAECOO is not simply selling vehicles — it is building a lifestyle mobility ecosystem designed for modern explorers, urban professionals, and experience-driven consumers.
The company’s growing product lineup combines futuristic aesthetics with intelligent technology and sustainability-focused engineering.
Upcoming launches include the highly anticipated JAECOO J5, a premium outdoor light off-road SUV tailored for adventure enthusiasts and pet-friendly lifestyles, alongside the OMODA C7, a next-generation NEOCrossover expected to resonate strongly with younger, environmentally conscious UAE drivers.
Current models available in the region include the OMODA C5, JAECOO J7, and JAECOO J8, with future SHS models already generating industry anticipation.
Aligning with Dubai’s Vision of the Future
For OMODA&JAECOO, the Dubai International Airport campaign represents more than market visibility — it symbolizes alignment with the UAE’s broader vision for innovation, luxury, connectivity, and future mobility.
“Dubai and the UAE represent the future of mobility — innovative, premium, and connected,” said Shawn Xu.
“Our brand campaign at Dubai International Airport isn’t just about visibility. It’s about aligning with the UAE’s forward-thinking vision and delivering high-value experiences for the region’s most discerning drivers.”
As Dubai continues to cement its status as a global capital of innovation and luxury living, brands like OMODA&JAECOO are recognizing the emirate as an essential launchpad for international growth and influence.
With over 300 showrooms across Europe, a remarkable 370% year-on-year growth in NEV sales, and aggressive expansion plans spanning Asia and Latin America, OMODA&JAECOO is rapidly redefining what modern automotive success looks like on a global scale.
And in Dubai — a city that thrives on ambition and reinvention — the brand appears to have found the perfect home for its next evolution.
Official UAE Locations
Dubai: Ittihad Road, Deira Abu Dhabi: Al Wahda Mall Ras Al Khaimah: Al Dhait South Fujairah: Madab
Editor-in-Chief of Dubai Magazine, and a columnist for Entrepreneur, Middle East Magazine, CEO Magazine, and The Hollywood Magazine. Known for building one of the fastest-growing media networks spotlighting influential voices across business, fashion, and culture. Passionate about telling stories that matter and creating platforms that elevate global talent.
