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In a groundbreaking collaboration, Jacob & Co. and Bugatti have launched a new Tourbillon wristwatch, setting new standards in complicated horology. This partnership celebrates Bugatti’s latest hypersports car, also named the Tourbillon.
The Jacob & Co. Bugatti Tourbillon watch measures 52 x 44 mm and is inspired by the distinct design elements of the Bugatti Tourbillon hypercar. It features:
The watch includes:
Limited to 250 pieces, matching the hyper sports car’s production, the watch will be initially offered in black DLC titanium:
According to Benjamin Arabov, CEO of Jacob & Co., the watch is a testament to Bugatti’s engineering marvels and pays homage to Ettore Bugatti’s legacy of pushing boundaries.
The collaboration, which originated from Bugatti’s new car concept, lasted two years. Both teams worked closely to integrate the watch’s design with the car’s aesthetics and engineering feats.
In Arabov’s words, “The Jacob & Co. Bugatti Tourbillon watch represents our commitment to innovation in luxury watchmaking. It features advancements like the sapphire V16 engine block and a double-paced flying tourbillon, encapsulating the essence of Bugatti’s engineering excellence.”
Ashley Simon is an accomplished editor at Dubai Magazine, where she specializes in covering business lifestyle. With a keen eye for detail and a passion for insightful storytelling, Ashley brings the latest trends and insights from the world of business to life for her readers. Her expertise in the industry and dedication to high-quality journalism make her a valuable asset to the magazine.