How Rashid Al Salmi is Steering the Future of Smart and Sustainable Mobility
In an era where sustainability and innovation are at the forefront of global industries, Sulmi (@sulmi_inc) has emerged as a groundbreaking force in the UAE’s transportation landscape. As the first e-motorcycle to be designed and manufactured in the UAE, Sulmi is not just setting new benchmarks in electric mobility but also contributing significantly to the nation’s ambitious sustainability goals.
At the heart of this revolutionary movement is Rashid Al Salmi (@rashid_salmi), the visionary founder and CEO of Sulmi. His passion for automotive technology and smart mobility solutions has led to the creation of a brand that seamlessly blends high performance, intelligence, and sustainability.
A Vision Rooted in Innovation
Founded in September 2019, Sulmi began its journey with extensive automotive research and development (R&D), which later evolved into creating cutting-edge electric motorcycles. On July 18, 2023, the company officially launched its first product—an all-electric intelligent motorbike that was not only designed and developed in the UAE but also manufactured entirely by Emiratis and Arabs.
“Sulmi aims to demonstrate that the UAE and the Arab world can lead innovation in transportation,” explains Al Salmi. “In the same breath, our goal is to create smart, sustainable transportation that aligns with the needs of future cities.”
This milestone represents much more than just the production of a new vehicle; it is a statement that the UAE is ready to compete on the global stage in the electric mobility industry.
Addressing the Challenges of Modern Mobility
The rise in environmental concerns, traffic congestion, and the urgent need for eco-friendly solutions drove Sulmi to focus on efficient electric motorcycles. Recognizing that urban mobility challenges required innovative answers, Al Salmi and his team pivoted from traditional automotive R&D to developing electric motorbikes that promise reduced emissions and enhanced efficiency.
“The shift from cars to motorcycles was driven by agility, environmental impact, and our belief in the growing demand for eco-friendly mobility solutions,” Al Salmi shares.
The Technology That Sets Sulmi Apart
Unlike conventional electric motorcycles, Sulmi’s innovation lies in its advanced rider-assist system (SIRA) and Smart Electric Unit (SEU). These cutting-edge features make Sulmi’s motorcycles stand out in the electric vehicle (EV) market by offering:
Remote Diagnostics: Ensuring quick detection and resolution of technical issues.
Over-the-Air (OTA) Updates: Keeping the motorcycle’s software updated without requiring manual intervention.
Enhanced Rider Safety: A sophisticated system designed to provide safer riding experiences, reducing accidents and improving performance.
By integrating high-performance mechanics with smart AI-driven technologies, Sulmi is not just manufacturing electric motorcycles but redefining the future of urban transportation.
A Future Driven by Sustainability and Smart Solutions
With governments and enterprises increasingly seeking modern mobility solutions, Sulmi stands at the forefront of eco-conscious transportation. By aligning its innovations with the UAE’s vision for sustainability and smart cities, Sulmi is positioning itself as a key player in the electric vehicle revolution.
As the first of its kind in the Arab world, Sulmi is more than just an electric motorcycle brand; it is a movement that proves the UAE’s capability to lead in the future of transportation. With Rashid Al Salmi’s unwavering commitment to innovation, Sulmi is not only shaping the present but accelerating the future of electric mobility—one smart ride at a time.
Manish Singh is a prolific media entrepreneur. Writing for Dubai Magazine, Entrepreneur, CEO Magazine, and The Hollywood Magazine. As the founder of multiple high-profile magazine brands, he specializes in featuring influential entrepreneurs, celebrities, and industry leaders, shaping the narrative of success and innovation. With a keen eye for PR and digital media, Manish is building a media empire that sets new standards in the publishing industry. Follow his journey on Instagram @manishceo.
